Writing
Working notes from the practice. AEO, n8n, async agency operations, founder economics. Mostly written on planes and in cafes.
April 22, 2026
Zapier was a tax. Make was a stepping stone. n8n is where you finally own the plumbing of your business — and the ROI math works in 90 days for anyone running more than 10,000 task executions a month. Here is the workflow shape every founder should ship first.
Read essay →April 15, 2026
Search is moving from blue links to direct answers, and the founders who get cited inside ChatGPT, Claude, Perplexity, and Gemini in the next twelve months will own their categories for the next ten years. Here is what changed, why now, and the first three things I would do if I were starting over.
Read essay →April 8, 2026
Karachi, Bali, and a rotating client roster across the UK and US. The system is not magic — it is a Loom-first, written-doc-second, meeting-last operating loop that compounds. Here is the exact stack and the playbook I hand new collaborators on day one.
Read essay →March 28, 2026
A custom GPT is not a chatbot. It is a moat — if you treat it like one. After shipping a dozen for clients, here is the difference between a GPT that wins discovery calls and one that gets ignored: the data layer, the tool layer, and the prompt that names the user back to themselves.
Read essay →March 20, 2026
There is a real argument that vibe coding produces worse software. There is a stronger argument that it produces ten times more shipped software, which is the only metric that matters in the first 90 days of any product. Here is when I lean in, and the four guardrails that keep me out of trouble.
Read essay →March 10, 2026
How SkynetLabs went from a single n8n workflow to fifty in production across thirty clients in eighteen months. The pricing model that worked, the one that did not, and the moment I stopped charging hourly forever.
Read essay →February 28, 2026
A French real-estate developer asked for a WhatsApp AI bot. The constraint: five working days, $850, fifty-fifty split. Here is the day-by-day breakdown, the n8n graph that ran the whole thing, and why I will keep saying yes to constrained briefs.
Read essay →February 18, 2026
Eighteen months of cold pitching produced one client. Six months of "build the demo first, then send" produced eleven. The math is not subtle. Here is the speculative-build template I use, end to end — research, design, deploy, pitch with five scope-unlocking questions.
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